Verification, credibility, disclosure and how firms prove themselves to clients and regulators.
Fewer than half of EU adults trust banks to deliver a good outcome. Here is what breaks trust in banking and insurance, what rebuilds it, and why it shows in the numbers.
Savvas and Chrysanthos Agathangelou8 min read
Traders now check a broker at every step, from the first search to the first withdrawal. Here is what they look for at each stage, and the evidence that keeps them going.
Savvas and Chrysanthos Agathangelou9 min read
Most adults cannot work out compound interest, and few believe the advice they get is in their interest. Here is how to explain products so customers understand them.
Savvas and Chrysanthos Agathangelou10 min read
Most retail CFD accounts lose money and every advert has to say so. Trading firms win back trust with evidence clients can check, not with louder claims.
Savvas and Chrysanthos Agathangelou11 min read
Scam claims about a broker mix warnings, clones, rulings and angry reviews. Sort them, answer each with evidence, and never threaten critics or buy praise.
Savvas and Chrysanthos Agathangelou11 min read
One-off donations and photo calls convince few people now. Choose a cause that fits, prove the results and report them without overclaiming.
Savvas and Chrysanthos Agathangelou9 min read
Journalists want access to experts, and audiences judge a firm by who speaks for it. Here is how to choose, brief and rehearse spokespeople who earn trust.
Savvas and Chrysanthos Agathangelou11 min read
Star ratings, badges and paid praise now carry more legal risk and less weight with Google. Here is what regulators and search engines expect instead.
Savvas and Chrysanthos Agathangelou10 min read
