Editor-in-Chief, Business & Economy Media Executive, Trust and Reputation Specialist
Unita Media
Savvas Agathangelou is a business and economy media executive and a trust and reputation specialist. He helps companies earn trust where it is now decided: with their audiences and with Google, ChatGPT, Claude and the other AI systems that increasingly describe them, starting from what a company can prove and how that evidence is published. He founded Cyprus Business Review, co-founded The Luxury Playbook and advised on Google Ads and communications on behalf of Google EMEA. A speaker at the Cyprus Diaspora Forum and a CYDIA Awards 2026 nominee in Marketing and Media, he is editor-in-chief of the Unita Media blog.
Savvas is a trust and reputation specialist. He develops the architecture and strategy that companies use to build trust: with the people they want to reach, and with the systems that now stand between them, from Google to ChatGPT, Claude and other AI search engines. That means deciding what a company can prove, where the evidence lives, how it is published and labelled, and how search engines and AI assistants can find, read and cite it. On reputation, he helps companies see how they are described across the press, search results and AI answers, and how to correct and strengthen that picture over time.
Savvas founded Cyprus Business Review in August 2026 and reviews the editorial work that goes out under its name. In 2023 he co-founded The Luxury Playbook, an international wealth and luxury investment title covering real estate, fine assets and private markets, as co-founder, head of brand and editor. As editor-in-chief of the Unita Media blog, he co-writes its guides with Chrysanthos Agathangelou and signs off every article before it is published.
He speaks on business media, marketing and communications. He spoke at the Cyprus Diaspora Forum, the business and investment event held annually in Limassol, in both its 2025 and 2026 editions, and is a confirmed speaker at Wiki Finance Expo Cyprus 2026 in Limassol on 6 November 2026. He also leads workshops for businesses on media, marketing and communications. He was a nominee in the Marketing and Media category of the CYDIA Awards 2026.
Before founding his publications he worked in digital marketing at Pafilia, the Paphos-based property developer, from 2022, then moved to Barcelona to advise on Google Ads and communications on behalf of Google EMEA through 2023. He studied international hospitality management with a digital marketing specialisation at the Swiss Education Group in Caux and Leysin, Switzerland, graduating with first-class honours in 2020, with an exchange placement in marketing research at Tampere University of Applied Sciences in Finland.
Fewer than half of EU adults trust banks to deliver a good outcome. Here is what breaks trust in banking and insurance, what rebuilds it, and why it shows in the numbers.
Savvas and Chrysanthos Agathangelou8 min read
Traders now check a broker at every step, from the first search to the first withdrawal. Here is what they look for at each stage, and the evidence that keeps them going.
Savvas and Chrysanthos Agathangelou9 min read
Buyers abroad decide whether to trust a developer long before they see the property. Here is what reassures them, from protected deposits to people they can talk to.
Savvas and Chrysanthos Agathangelou8 min read
Hiring, banking and local partners all hinge on one thing for a company new to the island: being known and checkable. Here is how to get there in your first year.
Savvas and Chrysanthos Agathangelou9 min read
Most clients still come by recommendation, but even recommended clients check you first. Here is how law and accounting firms become the name new clients find, and trust.
Savvas and Chrysanthos Agathangelou8 min read
AI assistants are only as good as the sources they find, so they lean on edited, dated, bylined publications. Here is the evidence, and what it means for your brand.
Savvas and Chrysanthos Agathangelou10 min read
Most adults cannot work out compound interest, and few believe the advice they get is in their interest. Here is how to explain products so customers understand them.
Savvas and Chrysanthos Agathangelou10 min read
Wealthy investors now spread their money across more firms than ever, and they leave when trust breaks. Here is how to earn their attention with content, and keep it.
Savvas and Chrysanthos Agathangelou10 min read
Clients judge your website in moments, then look for the people and the business behind it. Here is what to put in place, and in what order.
Savvas and Chrysanthos Agathangelou10 min read
Two in five Cypriot property sales now go to foreign buyers who research from afar. How developers and agents can answer their questions and win enquiries that convert.
Savvas and Chrysanthos Agathangelou11 min read
Most retail CFD accounts lose money and every advert has to say so. Trading firms win back trust with evidence clients can check, not with louder claims.
Savvas and Chrysanthos Agathangelou11 min read
When a rule changes, clients go looking for an explanation. The firm that gives it first, clearly and with sources, becomes the one they trust. Here is how.
Savvas and Chrysanthos Agathangelou10 min read
Scam claims about a broker mix warnings, clones, rulings and angry reviews. Sort them, answer each with evidence, and never threaten critics or buy praise.
Savvas and Chrysanthos Agathangelou11 min read
Cyprus is small and runs on relationships. How a newly arrived firm becomes known to clients, partners, talent and regulators, without hype.
Savvas and Chrysanthos Agathangelou9 min read
One-off donations and photo calls convince few people now. Choose a cause that fits, prove the results and report them without overclaiming.
Savvas and Chrysanthos Agathangelou9 min read
Executives are your most credible voice and your scarcest resource. One well-planned recording can feed four weeks of clips, posts and articles.
Savvas and Chrysanthos Agathangelou9 min read
AI answers cite a handful of sources and skip the rest. Here is what the platforms and the research actually say about how they choose.
Savvas and Chrysanthos Agathangelou9 min read
Journalists, editors and hosts quote the experts who are relevant, easy to reach and ready with evidence. Here is how to become one.
Savvas and Chrysanthos Agathangelou10 min read
Many company podcasts stall after a handful of episodes. Here is how to plan, record, publish and measure a series the right listeners finish and return to.
Savvas and Chrysanthos Agathangelou11 min read
Journalists want access to experts, and audiences judge a firm by who speaks for it. Here is how to choose, brief and rehearse spokespeople who earn trust.
Savvas and Chrysanthos Agathangelou11 min read
Journalists find most pitches irrelevant and AI assistants rarely cite releases. What the 2026 research says about writing and sending news that gets picked up.
Savvas and Chrysanthos Agathangelou10 min read
Star ratings, badges and paid praise now carry more legal risk and less weight with Google. Here is what regulators and search engines expect instead.
Savvas and Chrysanthos Agathangelou10 min read
A redesign does not have to cost rankings or clients. Map every old address, redirect it properly, protect speed and trust, and watch the data after launch.
Savvas and Chrysanthos Agathangelou9 min read
Viewers leave when a video wanders. A timed script that keeps its promise, reads well aloud and plans captions, metadata and disclosures is the cheapest fix.
Savvas and Chrysanthos Agathangelou11 min read
AI answers in search are sending fewer readers to publishers, so brands that pay for coverage need to measure more than page views.
Savvas and Chrysanthos Agathangelou8 min read
